Citing Benefits. For each requested action, cite one or more potential benefits.
1.) Call us today and for just $9.99 a month you can enjoy a smart home monitoring system.
- "Call us today" - used call to action in order to receive immediate action or response from the audience. It encourages the consumer to take action.
- "enjoy" - a word that makes the consumer perceive associate the product with positive emotions.
- "you" - The line is positioned in the consumer's point of view. They are positioning the line as if they are directly talking to the person.
- "$9.99" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
2.) Please give me authorization to purchase handheld scanners for each of our 20 project team members.
- "Please" - polite requests tend to make people feel compelled to do something. Word is also associated with something positive.
- " each 20 project team members" - gives the exact number in order for the other person to know that the purchased items will be going to the specific number of project members.
3.) Use code GTWAY to book a mid-winter break in Barbados for as little as $899.
- Coupons & Discount Marketing Strategy - Codes help the acquisition of new customers, increase repeat purchases, and encourage brand loyalty. Creates a sense of urgency as the deal is for a limited time only.
- "as little as" - makes the consumer perceive that the price they're going to pay is fixed at $899 but it is only for selected items or services only.
- "$899" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
- "mid-winter break" - Holiday/Seasonal deals help target people who want to score a discount/deal during the holidays. It also encourages them to act quickly because the discount is for a limited time only.
4.) Visit us soon at one of our five convenient Calgary-area locations to book your mid-winter getaway to sunny Barbados for as little as $899 a week.
- The line helps the audience picture out possibilities of themselves using the product or service, increasing the chance of them actually getting the product.
- "Visit us" - another call to action to compel a consumer to engage in a specific action.
- "convenient", "sunny" - used adjectives to describe a setting
- "$899" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
- "as little as" - makes the consumer perceive that the price they're going to pay is fixed at $899 but it is only for selected items or services only.
- "mid-winter getaway"- Holiday/Seasonal deals promote offers at a limited time only urging the customers to act quickly.
Step-by-step explanation
Citing Benefits. For each requested action, cite one or more potential benefits.
You have to study thoroughly the words that are being used in the sentences and what actions are they trying to express to the readers. By doing so, you will realize what the author is trying to achieve in writing these sentences. Are they convincing and encouraging the consumers? I have explained each item as to what these words are trying to achieve.
1.) Call us today and for just $9.99 a month you can enjoy a smart home monitoring system.
- "Call us today" - used call to action in order to receive immediate action or response from the audience. It encourages the consumer to take action.
- "enjoy" - a word that makes the consumer perceive associate the product with positive emotions.
- "you" - The line is positioned in the consumer's point of view. They are positioning the line as if they are directly talking to the person.
- "$9.99" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
2.) Please give me authorization to purchase handheld scanners for each of our 20 project team members.
- "Please" - polite requests tend to make people feel compelled to do something. Word is also associated with something positive.
- " each 20 project team members" - gives the exact number in order for the other person to know that the purchased items will be going to the specific number of project members.
3.) Use code GTWAY to book a mid-winter break in Barbados for as little as $899.
- Coupons & Discount Marketing Strategy - Codes help the acquisition of new customers, increase repeat purchases, and encourage brand loyalty. Creates a sense of urgency as the deal is for a limited time only.
- "as little as" - makes the consumer perceive that the price they're going to pay is fixed at $899 but it is only for selected items or services only.
- "$899" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
- "mid-winter break" - Holiday/Seasonal deals help target people who want to score a discount/deal during the holidays. It also encourages them to act quickly because the discount is for a limited time only.
4.) Visit us soon at one of our five convenient Calgary-area locations to book your mid-winter getaway to sunny Barbados for as little as $899 a week.
- The line helps the audience picture out possibilities of themselves using the product or service, increasing the chance of them actually getting the product.
- "Visit us" - another call to action to compel a consumer to engage in a specific action.
- "convenient", "sunny" - used adjectives to describe a setting
- "$899" - utilizes odd-even pricing, a psychological pricing strategy wherein the last digit of a price is an odd number making the price look like an attractive price or bargain, motivating the customers to buy.
- "as little as" - makes the consumer perceive that the price they're going to pay is fixed at $899 but it is only for selected items or services only.
- "mid-winter getaway"- Holiday/Seasonal deals promote offers at a limited time only urging the customers to act quickly.
Note: Feel free to use the sources that I have provided below for more information about the terms that I have used. You can also use your personal inference to understand the sentences and realize if there are underlying messages beneath it.