1) How does one of your favourite brand use and integrate their different IMC communications tools? In responding to the question be sure to explain the brand you have selected to explore, what tools they use, why those tools were selected, and how those tools support one another

Subject:ManagementPrice:4.87 Bought7

Share With

1) How does one of your favourite brand use and integrate their different IMC communications tools? In responding to the question be sure to explain the brand you have selected to explore, what tools they use, why those tools were selected, and how those tools support one another. In your opinion, does the brand effectively utilize IMC? 

2. What segmentation variables are most useful and appropriate for profiling a target market for an automobile like the Tesla Model S? Feel free to look up about the car if you're not super familiar with it, but then apply that to the target profiling that you would consider for marketing to this segment. 

3. In meeting with your client, Acsenda School of Management, they tell you the only goal of advertising and promotion is to generate sales leads. As an account planner for the marketing communications agency which Acsenda uses, present reasons why communications objectives and creative tactics must also be considered.

4. Explain how McDonalds market positioning strategy has changed over the years with their new menu options and offering McCafe.