1) How does one of your favourite brand use and integrate their different IMC communications tools? In responding to the question be sure to explain the brand you have selected to explore, what tools they use, why those tools were selected, and how those tools support one another. In your opinion, does the brand effectively utilize IMC? 

2. What segmentation variables are most useful and appropriate for profiling a target market for an automobile like the Tesla Model S? Feel free to look up about the car if you're not super familiar with it, but then apply that to the target profiling that you would consider for marketing to this segment. 

3. In meeting with your client, Acsenda School of Management, they tell you the only goal of advertising and promotion is to generate sales leads. As an account planner for the marketing communications agency which Acsenda uses, present reasons why communications objectives and creative tactics must also be considered.

4. Explain how McDonalds market positioning strategy has changed over the years with their new menu options and offering McCafe. 

Answer:

part 1)

My number one brand Popeye's Supplement has connect its IMC communication tools in different manners.

Right off the bat, they track the clients to send flyers with coupons for promoting purposes. Also, they utilize direct showcasing strategy to specific Popeye's clients.

Thirdly, they have deals advancement for each client who spend more than $99 gets a Popeye's rigging. Model T-shirt, Hoodie, Gym pack, Lifting embellishments, Samples, Shaker cup, and so forth It is done effectively on the grounds that they treat their clients with mind and ask criticism.

part 2)

Tesla model S is an electric car that offers the most noteworthy mileage range as compared to any other battery electric car. It would seem that a sedan and offers ample of storage space. Consequently the three most relevant segmentation variables that are relevant for this car are demographic, psychographic and behavioral variables.

 In the demographic profile the family structure is most relevant as this car is more suitable for the family with kids. In the behavioral variable, the advantage looked for matters the most. The target audiences of this car want more mileage and henceforth this variable can be utilized as segmentation for this item. As far as psychographic, the target audience of this car is eco inviting and wants an eco neighborly item for themselves.

Along these lines it tends to be seen that demographics, behavioral and psychographic variables play an important job while characterizing the target audiences for this item.

part 3)

We can say that advertisement and advancement is extremely useful to generate a sales lead. Yet, communication objectives and creative tactics also play a vital function to generate sales lead. A portion of the focuses tell how communication and creative tactics is important:

As we realize that communication objective is to setting the target audience for the communication. Thus, by targeting the audience and we communicate creatively and adequately. It will help the increase the brand name of the school as well as understudies and parents get the information about the school and facilities.

By communicating successfully and creatively. School can make a solid relationship with parents and speculators.

Communication objectives always fabricate the positive client attitude and increase the marketing objective.

 This leads to an increase the information solicitation and rate of purchase.

By utilizing various communication tactics creatively like informal exchange will assist the school with increasing the market share in the city. which lead to increase the sales.

In this way, by these focuses we can say that communication objectives and creative tactics is also important for school.

part4)

McDonalds started imaginative methodology for making new menu things which has improved its market positioning. They use Head culinary specialists for advancing and making new menu things. Consistently over 1800 new things are tried and assessed and out of which just 3-4 things are added to menu.

McDonalds likewise perceived social and food inclinations in various pieces of the world in determination of menu. For example they use lobster sandwiches in Canada. Further they have advanced its menu for various people groups. A financial specialist needs in menu which is brisk and can be eaten in a hurry. Adolescents are attracted to reasonable menu things. Further there is segment in the public arena which are worry about corpulence and heart disease, McDonald has made more beneficial menu things for such sorts of individuals.

With offering of McCafe, McDonalds has had the option to improve its morning meal business and catch larger part of market share from contenders. Additionally it gave another purpose behind the clients to visit the store in the middle of dinners , during day and evening and on their approach to office. Presentation of MacAfee gives more agreeable and full bundle insight for clients which gives added bit of leeway to McDonalds as a brand. Visit of clients expanded definitely with the acquaintance of MacAfee which leads with upgraded market portion of entire business.