Describe the three categories of consumer decision making behavior. Name typical products for which each type of consumer behavior is used.

Answer:

The three types of decision making behavior include routine, limited, and extensive. Routine decision making is used it every day, frequent purchases like contact solution or cleaning products. Limited decision making is used to buy products that a consumer has experience with but doesn’t know about the current brand offerings something like a new dvd player or office furniture. Extensive decision making is used when a consumer is making a large purchase or buying something they are very unfamiliar with this is used for things like cars, televisions or computers.