The stakeholder meeting will discuss and agree on three strategy options for Pro-Go. In doing so, the Stakeholder meeting may consider strategy options that exist in adjacent markets or with Page 4 of 7 MGT604 Assessment 2B Brief - this brief supersedes all previous MGT604 Assessment 2 Part B briefs related but different products or technologies. Remember to apply strategy concepts in your stakeholder meeting discussions to identify strategy options (strategy planning). The deliverables required of each student are to produce a white paper covering the following: 1. Nominate the preferred strategy option and apply a strategy framework(s) to analyse and justify why you believe it is the best strategy option; and 2. Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues. Students are to address the assessment task from the perspective of their own functional area of responsibility. Integrate theory in your white paper.

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