While attending Santa Clara University, Ginny Erickson had a sales internship with a large radio corporation. Her job focused on selling advertising to untapped resources around the Bay Area. To find new business, she was advised to look for small, local companies that hadn't thought of advertising on the radio. The company's informal philosophy for its sales staff, as she learned from others on staff, was, 'Do the best for us, not for the client.'Ginny struggled with the company's motto. The radio station had a young audience base, yet they were asking her to convince family-owned restaurants and other small business owners to advertise with them. The station was willing to do anything to make a profit. Ginny knew that these family-owned restaurants and other targeted companies shouldn't be interested in placing ads with such a young audience, but she was told to convince them anyway. To her, this philosophy was just dishonest.

Ginny was also told to "use whatever incentive, whatsoever." For a young female, this included pushing the limits of accepted, respectable business attire to attract customers.   She had a target to reach and, as a low-ranking member within the company, Ginny didn't voice her concern about the business practices to any of her superiors. With the lofty quotas they set, she felt she had no choice but to use their unethical practices. Besides, she needed the sales experience and a good reference to put on her resume.
Ginny was your student in Business Ethics last semester. She just called you seeking your advice. What would you tell her, and why? After you create your initial post, respond to your classmates’ posts. Do you agree with their course of action? Explain.

Solution:-

First of all I would greet her for calling me and would really be happy to hear her voice for after such a long time.

I would start from brief introduction of business ethics, and then explain it's application in real life situation.

Business ethics are business principles that guide the way a business should run. The same principles that determine an individual's actions also apply to business involves differentiating between right and wrong, and then making the right choice. It is relatively easy to identify unethical business behavior, so it hardly takes seconds for clients to understand the unethical behavior and if you are talking to some business client, he would just stop taking or ignore you for your unethical behavior. For example, companies should not use child labour. They should not unlawfully use copyrighted material and processes. They should not engage in bribery. Similarly any information technology has no right to keep the source code of the business product which they are developing for the client, because it is violating the laws, but unfortunately, they ignore business ethics and they keep a copy of source code and use it lawfully fir their mutual benefits.

So now, a days no one is following ethical means, but it doesn't meant that it shouldn't be followed. Those companies which follow business ethics reach a very high position, their clients never go to any other organization, they are attached to same company, because of customer engagement. Business ethics has a direct impact on revenue of any business.

I would tell her about herself, as she is also a sales person, it's difficult to convince people. But using unethical means, although clients get convinced but it creates an negative impact on clients if, the company is unable to provide the promised service. So being honest means at the time of selling and using ethical means, bring less customer, but those customer retain for lifetime, for using ethical means, a company should believe in humanity, because a person who gives importance to humanity, follows moral principles and make these principles as a backbone of her life and use it for becoming a ethical sales women.

Thank You