question archive 1)Explain instrumental conditioning, and with the help of an example describe how it can be useful in marketing
1)Explain instrumental conditioning, and with the help of an example describe how it can be useful in marketing
Subject:CommunicationsPrice: Bought3
1)Explain instrumental conditioning, and with the help of an example
describe how it can be useful in marketing. 2. How do the physical characteristics of a marketing message affect how a brand is viewed? 3. What are the four mental processes that help consumers remember things? 4. What is workbench memory? Explain its various aspects. 5. Briefly discuss the importance of aesthetic labor from a marketing standpoint. 6. Describe the two key groups of behavior around which human motivations are oriented. 7. List eight signs that might indicate social networking addiction. 8. How does mood-congruent recall affect consumer behavior? 9. How do consumers identify with organizations? 10. What is the relationship between consumer identity and product ownership? 11. Briefly discuss the role of humor in message appeal. 12. Describe the ABC approach to attitudes. Provide an example statement for each component of attitudes. 13. Discuss the importance of source credibility in advertisements.
