question archive The marketing manager of a fir has hired a market research team
The marketing manager of a fir has hired a market research team
Subject:MarketingPrice: Bought3
The marketing manager of a fir has hired a market research team. together, the manager and the researchers decide that they need data from current customers and non customers who fit a specific demographic and lifestyle profile. In the context of research design activities, the selection of these individuals a targets for data collection represents the ?
a.type of research
b. nature of data
c. nature of data collection
d. information content
e. sampling plan
