What are the different strategic intent / mind set considerations that MNEs can have in internationalizing. What’s your Kickstarter project company’s mindset? Hint * Exploit vs competence creating

Answer:

There are primarily 2 types of mindset with which a MNE takes the decision of internationalizing:

• Proactive strategic mindset: The company feels that the decision of internationalization will bring more business as well as customers to the company. The company also feels that it may experience first mover advantage if it goes global and enters a new market.
• Reactive strategic mindset: The company gets inspired by the success of the established companies and wants to garner the same in the global market. It is clearly a follower move. The company also gets attracted by the government benefits and subsidies being offered to companies doing business in global market. Hence they take the decision of going global.