Chapter 18 of your text discusses Aristotle and his Rhetoric. Aristotle spent a great deal of time considering the content of a public speech but also indicates that it is crucial for a speaker to consider delivery as well. In your opinion of public speaking, which element is more important- content or delivery? Explain your response by including an example from a presentation you have witnessed or delivered. Also, try to incorporate some of Aristotle's way of thinking about this issue by quoting and referencing your text.

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