question archive Why do marketing plans always begin with background and research information? How is the information from market analyses, competitor analyses, and a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis used to develop a strategy and message?

Why do marketing plans always begin with background and research information? How is the information from market analyses, competitor analyses, and a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis used to develop a strategy and message?

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Why do marketing plans always begin with background and research information? How is the information from market analyses, competitor analyses, and a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis used to develop a strategy and message?

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