"You have been employed by Canterbury Renovations, which is a start-up cabinet making business. You role is to help develop and implement the company strategic plans that support the direction and aspirations of the business.

You are to obtain a copy of the business plan from your employer (who will be role-played by your assessor), and read it carefully. Once understood, you are to arrange a time to meet with your employer (your assessor) to identify company goals and aspirations, and to clarify the business plan where required.

THIS ALL I HAVE IN THE ASSIGNMENT. I do not have case study or any other information I can answer freely

Next, you are to develop a detailed strategic plan for the company, ensuring that you:

 

·        Confirm your business or organisations vision and mission;

·        Include relevant organisational values

·        Identify and consider strengths and weaknesses of existing and potential competitors and allies

·        Analyse organisation's strengths, weaknesses, opportunities and threats through a detailed SWOT analysis

·        Document relevant research and background for inclusion in the strategic plan

·        Formulate strategic objectives and strategies needed for the future

·        Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators

·        Provide for due diligence

DEVELOPING A STRATEGIC PLAN.

The Business vision and mission.

Canterbury's business vision is to be the benchmarking for all the other renovation companies in that business. The aim of the company is to provide quality services using the best equipment and materials, having the best price and doing delivery to their clients on time. The objectives of the company include; give the best services to customers and therefore have a high customer satisfaction. It also aims to be among the top cabinet sellers in the market offering the best services and quality products. Some of the values of the company are to engage the clients and respond to their queries and also give priority to every client (Chaucer, 2012).

Step-by-step explanation

Identify and consider strengths and weaknesses of existing and potential competitors and allies.

Canterbury has several competitors who have more strength and also have their weaknesses. A company like Turner Corporation has the strength of following its deadlines for production and delivery. Other strengths include a well experienced management system and being efficient in their working. On the other hand, there are weaknesses noted from the competitors like, lack of enough resources to grow or expand the companies and also offering customers products that are not up to standard and of low quality (Chaucer, 2012).

The strengths and weaknesses, opportunities and threats through SWOT analysis.

Canterbury has a number of strengths and weaknesses as a company. Some of its strengths would be efficiency in their work, the company keeps being dynamic in that they strive to produce and create unique pieces for their clients and of quality. The company has also been able to acquire many projects from clients and this has helped the company to keep growing and be above its competitors. Some of the weaknesses of the company would be relying on the same clients for projects instead of investing in new clients. Another weakness would be inexperienced management which leads to poor decision making and therefore causing profit loss. The company is faced by opportunities like investing in new trends to make unique designs and also marketing the business properly to gain new clients. Some of the threats that may face the company may be fluctuating prices in the market and slow economic growth (Claycomb, & Hawley, 2000).

Strategic objectives and strategies needed for the future.

Some of the strategic objectives and strategies needed for the future of the company would be; identifying a specialty for the company which will set the company aside from its competitors, improving the customer service of the company to be better than the other companies and also having a solid financial plan for the company of the current expenditures and the future (Adams et al., 2004). 

Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators.

A strategy of identifying a specialty would involve coming up with ideas of new and unique items and to do this, the company can introduce incentives for the creative staff members. To improve the customer service of the company, the company can incorporate training sessions for the staff. The finance aspect of the company should be monitored by experienced clerks and an annual plan is made so as to account for every expenditure and plan for the next business year (Adams et al., 2004).