Provide an example where you compared a good or service by its value and perceived benefits and price. How did your assessment of value lead to a purchase (or non-purchase) decision?

 

There are many ways people make the decision to buy or not buy a certain product . This is based on many aspects like the type of buyer a costumer is , the type of product he is going to buy and how much money he wants to speed on a certain product in order to compensate it price for the added value . Many costumers are casual buyer when they shop for cheap products to buy , when they do the grocery or shop based on the logic that of they see something they like they are going to buy it , if it is cheap enough . This type of costumers don't worry to much when they buy a product .

In the other hand , there are the costumers who are not easily sold from the advertisements and they come to the decision to buy a product in a step by step plan .

So here i will provide an example . If i am is going to buy a TV , firstly i am going to make some research on many different store about the types of TV there are available . If i have a preferable brand of course i am going to search for it first , but also look into the other brands because they might be offering some good products too . The main things i am going to look at a product firstly are the price and the quality of it . Of course everyone has a budget in their mind when they buy something , and no one want to spend more. The budget of course is based on the perception of the value i am going to get from the TV . I may watch a lot of tv with my family and want to make that time more enjoyable , i can watch movies or tv shows and also a match in the evening with my friends . So in this perspective, a TV is a very important part of my life and i will make sure i make the right decision when i buy a new one . So the quality of the product is my main concern and of course i don't want to spend a large amount of money for it but just the right amount .

Also , the other TV that i currently have may have some issues that bothers me , and of course i will look for a TV that doesn't have the issues that the TV i currently own has .

Other things that i can look into the new TV, is its dimension because it must fit in the place i am going to put it and also fit with how large my room is. I don't want it to be too big and also not to small since a TV is meant to be watched from a long distance .

Maybe its color is also important because my wife wants it to be the same color as the others components of the room , and of course her opinion matters too .

When i will go into the store , i will be looking for a TV that meets all my criteria. Of course , a company can't make a product that can meet everyone criteria since everyone is different. So i will mainly focus on the quality and the prize of the product and based on that i will search for a TV that meets the other criteria as much as possible. If i find a TV that has a good quality with a good prize , but is not the color i want or is not as big as i wanted it to , of course i will buy it . I don't have all the time in the world to search all the stores just to find the perfect match . But if the quality or the price doesn't meet my criteria, then i will make the decision not to buy it and postpone my buy for another time .