Task B Conduct independent research that outline internal and external sources of information relevant to forecasting market trends including: business and strategic objectives marketing and other business performance comparative market information changes in technology demographic changes social and cultural factors economic trends government activities and legislative changes industry trends supplier data  Task C Conduct independent research to determine how statistical and qualitative analysis techniques are used in a report to explain the following: ·        Current business performance ·        Competitor performance ·        Potential threats and opportunities   give at least two sentences for each answer

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Task B

Conduct independent research that outline internal and external sources of information relevant to forecasting market trends including:

business and strategic objectives

marketing and other business performance

comparative market information

changes in technology

demographic changes

social and cultural factors

economic trends

government activities and legislative changes

industry trends

supplier data

 Task C

Conduct independent research to determine how statistical and qualitative analysis techniques are used in a report to explain the following:

·        Current business performance

·        Competitor performance

·        Potential threats and opportunities

 

give at least two sentences for each answer.

Task D

Describe how you can use and apply qualitative and forecasting techniques to identify:

·        Success of marketing activities

·        Over and under-performing products and services

·      Existing and emerging market needs

give at least two sentences for each answer.

Task E

Conduct some independent research to outline the legislative and regulatory context as it applies to marketing.