Discuss the major challenges facing marketers heading into the next century.

Major Challenges

• Increased Competitors
• Lack of resources
• Inefficient Campaign

Step-by-step explanation

• Increased Competitors - every field or nature of business has its own competitors. The more demand of the products or the services have the business the more chances of having a lot of competitors and marketers should be unique from the others
• Lack of resources - when the world expericed some serious resources problem or environmental disaster this will strongly effect business because of the insufficient materials, equipment and resources.
• Inefficient Campaign - having a poor campaign can strongly affect the future marketers because it will decreased the awareness of the customers.