The owners of Jamba Juice are debating over the future strategy of the company

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The owners of Jamba Juice are debating over the future strategy of the company. You have been hired as a consultant to assist their efforts and you rightfully point out that defining what business they are in should be defined first, before evaluating strategic options.

Management does not agree what business Jamba Juice is in. Some think they compete with local coffee shops (i.e., Coffee Bean) who also serve packaged juices in the morning.

Using the business definition framework, help them assess if Jamba Juice and Coffee Bean are in the same business or not. What factors would you consider? Is there a broader business definition they might consider?