question archive The owners of Jamba Juice are debating over the future strategy of the company
The owners of Jamba Juice are debating over the future strategy of the company
Subject:Operations ManagementPrice:2.87 Bought7
The owners of Jamba Juice are debating over the future strategy of the company. You have been hired as a consultant to assist their efforts and you rightfully point out that defining what business they are in should be defined first, before evaluating strategic options.
Management does not agree what business Jamba Juice is in. Some think they compete with local coffee shops (i.e., Coffee Bean) who also serve packaged juices in the morning.
Using the business definition framework, help them assess if Jamba Juice and Coffee Bean are in the same business or not. What factors would you consider? Is there a broader business definition they might consider?
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Answer:
Jamba Juice company is in the business of manufacturing and selling different types of juices. The company does not compete with the local coffee shops such as coffee beans. This is because the primary product of the coffee shops is coffee and they are basically engaged in selling coffee. Jamba juice and coffee bean are not in the same business. Jamba juice company experiences high profits in summers as people love to drink juices in summers. Whereas, Coffee Bean company experiences high profits in winters as people love to drink coffee in winters. Jamba juice company can compete with other juice companies operating in the area.
