The following questions are based on professional selling

What is professional selling (with examples).The role and importance of "professional selling"

Why & how does Professional Selling

 impact businesses (the firm itself), the firm's consumers/buyers, & the surrounding communities.

Please give me references for above

This assignment has this parts or sections that must be addressed, the first part is the definition and description of professional selling, the second part requires the role importance or significance of professional selling. Lastly, there is need to give the impact of professional selling on businesses, consumers, and the surrounding communities. To begin with, professional selling can be understood as the communication that is conducted directly between representatives of a business and prospective customers which results to customer satisfaction, profitable relationships, and development of the account. An example of professional selling is when a prospective clients wants to buy an expensive product for instance a car, the company representatives will provide specific information to the prospective client on fuel consumptions and other features that are unique with the brand of the car. Professional selling plays a role of not only facilitating new sales leads but also assists in establishing relationships with clients and potential customers to the business.

Professional selling can be said to impact on the businesses in the sense that it facilitates businesses to have good reputation, this is done by addressing and responding to the complaints that customers channel to the representatives. When it comes to consumers, it impacts on decision making or consumer buying behavior. The information shared by the sales representatives assists the consumers in making informed choices. For surrounding communities, professional selling impacts on the lives of the people because information gathered by sales representatives can be used by entrepreneurs to initiate projects that address the problems identified in the communities.

Step-by-step explanation

Additionally, professional selling entails sales representatives creating values for the needs of the clients. The salespeople identify the needs of the customers and make suggestions or come up with interventions on how to fill the gaps. In professional selling, the sales representatives have to design a message in a flexible way to appeal and be understood by the client much easier. Creating value benefits the company because it also generates sales. The information that the customers get about the product influence their buying behavior as pointed out earlier, this information can still be used to make referrals to prospective clients.