question archive A newspaper article has the headline "Google Says It's Actually Quite Small
A newspaper article has the headline "Google Says It's Actually Quite Small
Subject:MarketingPrice:2.88 Bought3
A newspaper article has the headline "Google Says It's Actually Quite Small." According to the article: Google rejects the idea that it's in the search advertising business, an industry in which it holds more than a 70 percent share of revenue. Instead, the company says its competition is all advertising, a category broad enough to include newspaper, radio, and highway billboards.
Why does Google care whether people think it is large or small? Do highway billboards actually provide competition for Google? Briefly explain.
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Google cares if people think its large because it means they are more likely to get regulated or broken up by the government. In general, the voting population of the US is not very caring about large corporations and want to break up monopolies. Thus, the main reason why Google cares about its image on market share, is because it wants to avoid regulation that comes with that attention.
Billboard aren't direct competition to Google the same way mail isn't direct competition for phone services. Google is just pointing it out in an effort to persuade the population it isn't the monopoly it is.
