question archive In a declining industry A) product-differentiation efforts are focused on product refinement as a basis of product differentiation

In a declining industry A) product-differentiation efforts are focused on product refinement as a basis of product differentiation

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In a declining industry

A) product-differentiation efforts are focused on product refinement as a basis of product differentiation.

B) firms that are first movers can gain product-differentiation advantages based on perceived technological leadership.

C) highly differentiated firms may be able to gain product-differentiation advantages by preempting strategically valuable assets.

D) highly differentiated firms may be able to discover a viable market niche that will enable them to survive despite the overall decline in the market.

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The correct answer is D) highly differentiated firms may be able to discover a viable market niche that will enable them to survive despite the overall decline in the market.

In a declining industry, firms can target a particular market niche and tailor their offering to the best service of customers in order to survive in that industry despite the overall declining nature of the industry.