Survey Distribution Methods

Read each scenario and select the best distribution method. Provide a rationale for your response.

Research Objective #1

Kraft Foods would like you to test a new flavor of Kool-Aid with children ages 5 to 12. You will pass out packets of the drink to parent's in a mall. To gain comparative scores, you will also give respondents other established flavors. After tasting the beverages,

a series of flavor and likeability scores need to be gathered and compared to the test product to see if it scores high enough for production. With the different flavors, the survey is quite complex. Kraft Foods would like to avoid as much respondent error as possible.

Survey method chosen:

Rationale:

Research Objective #2

You work for a healthcare system. Leadership is interested in determining how receptive an underserved neighborhood would be to a new clinic in the area. Some design options have been drawn up. This population has lower than average incomes. You have learned from the neighborhood association that Internet access and phone service may be an issue.

Survey method chosen:

Rationale:

Research Objective #3

Your company is interested in developing new software that businesses can use to better track their inventories. Your CEO would like to know from a sample of midwest businesses their ideas on how the system should be designed. It is important to survey the IT manager at each company.

Survey method chosen:

Rationale:

Research Objective #4

You work in the research department for an online clothing retailer. You would like to conduct a customer satisfaction survey with recent customers who have purchased

from your website and have agreed to be contacted for follow-up. You would like to provide monthly reports to leadership. The sales department has collected phone numbers, email addresses, and snail mail addresses. You now need to determine

a method of contact for your survey.

Survey method chosen:

Rationale:

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