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question archive Compare and discuss personality and user persona, as applied to understand consumer behavior

Compare and discuss personality and user persona, as applied to understand consumer behavior

Subject:MarketingPrice:2.86 Bought6

Compare and discuss personality and user persona, as applied to understand consumer behavior. Discuss how marketers can use the attached user persona to develop marketing strategies to reach users of a new high-tech product. (Note: if this question is selected for the exam, you will also receive a persona as an attachment).

 

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