Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research.

Explain the difference between quantitative and qualitative research.

 

Quantitative research - deals with numerical, mathematical, and statistical methods and information in collecting data.

Qualitative research - involves words, pictures, and observations.

Step-by-step explanation

Quantitative research deals with numerical, mathematical, and statistical methods and information in collecting data. It usually involves experiments and surveys in numbers in order to test or confirm assumptions. Also, findings are fixed and measurable and is reported using statistical analyses.

On the other hand, qualitative research involves the use of words to understand concepts or thoughts. This type of research enables the gathering of information in discovering and understanding topics that are not well-studied. Data are collected using interviews and observations and are then reported thru words or pictures.