question archive McAllister argues that advertising should be understood as two systems - economic and symbolic
McAllister argues that advertising should be understood as two systems - economic and symbolic
Subject:CommunicationsPrice: Bought3
McAllister argues that advertising should be understood as two systems - economic and symbolic. Advertising is an important part of the Culture Industry and also an issue of political economy.
In an essay, explain how advertising is understood as BOTH an economic system, and as a symbolic system? Why is this important to the study of Communications and Culture?
Use specific examples and focus on relevant course material and theory to explain your answer. You must use material from across the weeks.
