question archive Your group is the management team at a family-oriented resort in a beach town that relies on the summer season for the majority of businesses’ revenues
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Your group is the management team at a family-oriented resort in a beach town that relies on the summer season for the majority of businesses’ revenues. In recent years, your resort has seen lower occupancy rates and, in turn, lower gross revenue. ? In 2019, the resort decided to survey their customers who were customers in years’ past, but didn’t stay in 2019. The survey asked why customers weren’t returning. This is what they found out: ? ? ? ? ? 40% stated lack of time/work obligations 20% stated that the resort has become too expensive 10% stated that having young children made a vacation to the resort too difficult 10% stated that they found a better option for their vacation Two past customers stated that the resort was not outfitted properly to accommodate individuals with physical disabilities You and your team are mangers at this resort and must now develop a plan to address the issues highlighted in the 2019 survey. Keep in mind your are trying to focus on the customers and the constraints that they cited in the survey. Please address the following: What is the one MOST important issue that your team will address, and why? Your team should develop TWO possible solutions for at least three of the constraints issues from the survey, and be detailed in your responses. Please be very creative in the ways in which you would possibly address these issues. Feel free to integrate the topics and strategies we discussed in class in Lesson 2.
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