question archive Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about 1
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about 1
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Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
1. Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
2. Marketing management is ________.
managing the marketing process
monitoring the profitability of the company's products and services
the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of the following?
An image
A service
A good
An idea
4. Marketers often use the term ________ to cover various groupings of customers.
people
buying power
demographic segment
market
5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not
buy enough of the organization's products.
production
selling
marketing
holistic marketing
6. .Which of the following would be the best illustration of a subculture?
A religion.
A group of close friends.
Your university.
Your occupation.
7. The buying process starts when the buyer recognizes a _________.
Product
an advertisement for the product
a salesperson from a previous visit
problem or need
8. If actual performance exceeds the expected performance of the product, Then customer is
___________________
Satisfied
Dissatisfied
Delighted
Neutral
9. Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
10. Parents buy toys for their children act as _______________ in the buying process.
Decider
Buyer
Maintainer
All of the above
11. If a firm is practicing ____________________, the firm is training and effectively
motivating its customer-contact employees and all of the supporting service people to work as a
team to provide customer satisfaction.
double-up marketing
interactive marketing
service marketing
internal marketing
12. A cluster of complementary goods and services across diverse set of industries is called as
_____________
Market place
Meta market
Market space
Resource Market
13. Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
14. One of the key tasks of marketers is ____________ and to create consumer perceptions that
the product is worth purchasing.
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
15. What is the last stage of the consumer decision process?
problem recognition
post purchase behavior
alternative evaluation
purchase
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00. Distribution
01. Execution
02. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
03. A service
04. Market
05. Selling concept
06. Religion
07. Problem or need
08. Satisfied
09. Convenience products
10. Decider
11. Internal marketing
12. Meta market
13. Product Approach
14. To differentiate their products from those of competitors
15. post-purchase behavior
Explanation
There are various strategies used by business organizations to facilitate the movement of goods from point of production until they reach final users in the market. Marketers usually use the available and the appropriate distribution channel and these methods include; direct distribution and use of channel intermediaries. Marketers usually come up with plans that give them direction when carrying out their activities in the market. Not only is planning vital but how they execute their plans determines their success or failure in the market. Through market management, business organizations are concerned with the overall activities that deal with the customer, how to manage, and at the end come up with products that take into account consumer needs and want. Business organizations are always concerned with the relationship between the organization and consumers. Through service marketing, they build and maintain positive relationships with users of their products in the market. a market is a place where business organizations sell their offerings and, in the market, there are various types of consumers who use their products with the aim of satisfying their needs and demands. Through the product concept, marketers manufacture quality products with the aim that consumers prefer quality products but this is not the case because the products might be quality but not taking into account consumer needs and requirements. In culture, there is a sub-group that depicts little dissimilar traits and this is known as a sub-culture. Christians use the same Bible but there are two groups; Catholics and protestants that have little dissimilar traits among them. It is a need or a problem that forces the consumer to go into the market and search for a product that matches his or her need. Convenience products are types of products that take little consumer time, purchased frequently, priced lowly that make consumers switch from one brand to the other. Parents make the final decisions for products when buying products for their children and a marketer should come up with unique products that have a positive perception, image, attitudes from consumers in order to be ranked first by customers. Post-purchase behavior is the last stage of consumer buying behavior. Under this stage, the consumer has used the product. When the product surpasses his or her consumer needs, the product has satisfied his needs but when the consumer shows consumer dissonance behavior, it shows that the consumer regrets the purchase because there are alternative quality products that match his or her needs that he never bought but instead bought an inferior product.
