question archive Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about 1
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about 1
Subject:MarketingPrice:7.86 Bought3
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
1. Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
2. Marketing management is ________.
managing the marketing process
monitoring the profitability of the company's products and services
the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of the following?
An image
A service
A good
An idea
4. Marketers often use the term ________ to cover various groupings of customers.
people
buying power
demographic segment
market
5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not
buy enough of the organization's products.
production
selling
marketing
holistic marketing
6. .Which of the following would be the best illustration of a subculture?
A religion.
A group of close friends.
Your university.
Your occupation.
7. The buying process starts when the buyer recognizes a _________.
Product
an advertisement for the product
a salesperson from a previous visit
problem or need
8. If actual performance exceeds the expected performance of the product, Then customer is
___________________
Satisfied
Dissatisfied
Delighted
Neutral
9. Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
10. Parents buy toys for their children act as _______________ in the buying process.
Decider
Buyer
Maintainer
All of the above
11. If a firm is practicing ____________________, the firm is training and effectively
motivating its customer-contact employees and all of the supporting service people to work as a
team to provide customer satisfaction.
double-up marketing
interactive marketing
service marketing
internal marketing
12. A cluster of complementary goods and services across diverse set of industries is called as
_____________
Market place
Meta market
Market space
Resource Market
13. Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
14. One of the key tasks of marketers is ____________ and to create consumer perceptions that
the product is worth purchasing.
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
15. What is the last stage of the consumer decision process?
problem recognition
post purchase behavior
alternative evaluation
purchase
Option 1
Low Cost Option
Download this past answer in few clicks
7.86 USD
PURCHASE SOLUTION
Option 2
Custom new solution created by our subject matter experts
GET A QUOTE
rated 5 stars
Purchased 3 times
