Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet's capabilities will have on the brands like Amazon, Jet.com, and Alibaba.com and what the owner of the brand should do in light of them.

Three brads that are very likely to give their companies a competitive edge in the 21^st century include the following;

-         Apple- this brand is synonymous with quality products which makes the company very reputable in the world. Many people are likely to continue being loyal to the brand in the 21^st century

-         Amazon- It has become the most convenient online store and with the people's time to do shopping dwindling every day, the online behemoth will likely be one of the most valuable brand in the 21^st century

-         Rolls Royce- this luxury car maker is likely to make a great impact especially among the rich of the world. The car is a way of showing class and elegance, a combination that is most likely to rise in the whole of the 21^st century.

Brands such as Amazon and jet.com are online trading venues. as such the internal which as already been an essential part of these companies, their growth is most likely to be boosted as more people adopt the smartphone and a personal computer. As such, the businesses are becoming popular and are likely to offer good competitive edge among their rivals.

The internet will help to create awareness and ease the order and delivery of products from these online businesses. They will enjoy cheaper prices and become closer to their customers making them more profitable and offer them chance to expand further.