question archive A recent commercial for a leading workout program told consumers that the brand in the ad was for men and women in the United States who want to experience the energy and vitality that results from the program
A recent commercial for a leading workout program told consumers that the brand in the ad was for men and women in the United States who want to experience the energy and vitality that results from the program
Subject:Operations ManagementPrice:2.87 Bought7
A recent commercial for a leading workout program told consumers that the brand in the ad was for men and women in the United States who want to experience the energy and vitality that results from the program. Based on this information, the marketer of the brand is targeting consumers based on these kinds of segmentation.
a. demographics and psychographics
b. usage situation and demographics
c. benefits sought and geography
d. geo-demographics and benefits sought
e. behavioral and geography
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Answer:
c. Benefits sought and geography
The paragraph clearly states that the targeted group is in USA. This is a geographic segmentation. In addition to this, the target group also should be someone who wants the increase in energy and vitality. This is a benefit. Thus the best answer is option C
