Some practitioners and researchers consider OB Mod as unethical because it may be viewed as a way of manipulation. What would be your reaction to such a criticism?

Answer:

Is management manipulation? By the same token, every incentive system devised in an organization can be viewed as manipulation! The goal of management is to ensure that employee actions are consistent with organizational goals. Bringing employee interests into alignment with organizational interests is how management operates. It would likely be incorrect to view OB mod as manipulation as it does not involve cheating or deceiving employees, or forcing them to behave in ways that they are not interested in behaving.

Instead, its purpose is to increase employee motivation to behave in ways that help the organization be successful