Can you provide me with some in depth research and analysis on the following controversay statement from a critical point of view on both sides of the argument?

 

"Sustainable marketing is (not) about ethical, responsible marketing for people and the planet"

Any guidance on referencing the piece would be appreciated.

A STUDY ON HOW SUSTAINABLE MARKETING IS NOT ABOUT ETHICAL, RESPONSIBLE MARKETING FOR PEOPLE AND THE PLANET

INTRODUCTION

Sustainable marketing is changing due to the presence of competition from digital advertising. Additionally, it is a growing concern for consumers and brands alike. The increasing demand for companies to be socially responsible, ethical and environmentally conscious has not come without backlash in the form of backlash from consumers who feel that their personal information is being used to sell them products they don't want or need. Many of these consumers have called for a ban on social media advertising. This has been particularly true for the world's youngest populations who are much more prone to seeing content on social media than their older counterparts.

Social media advertisements can work against this backlash due to the immediacy and accessibility with which they can be used. However, they also come with increased risk of fraud and manipulation in that they are largely unregulated, over-targeted and are able to bypass most content restrictions. Additionally, these backlashes may be closer than we would like to recognize; meaning that it is not at all unrealistic for brands and advertisers to feel the pressure of negative moral consequences in regards to their marketing efforts.

Study Analysis

It seems that social media is a double-edged sword when it comes to this issue. As the platform allows for unprecedented access to an audience, it also allows for the ability to manipulate that audience in ways that were perhaps never possible before. Promoting or marketing a brand or product using widely used social media platforms can be dangerous in doing so. However, there are other platforms that allow for promotion of brands or products without putting the consumer on edge about being targeted with products and services they do not want.

The specific question is "Sustainable marketing is (not) about ethical, responsible marketing for people and the planet". Is this statement true, false, or have there been insufficient resources to fully analyze it? It can be said that this statement entails some truth in it as studies found from YTech shows that marketers are directly involved in breaching the rules as they incorporate deceptive measures in marketing. The real problem here is differentiating what is deceptive from what is not. Some of the deceptive practices used include:

• use of high pressure selling - which involves persuading people to buy goods that they did not intend to purchase. This tactic is for short-term gain as business-to-customer relations are damaged hence having a negative impact on the overall performance of a business. Furthermore, the customers that are unhappy about this business approach or their products may completely not come back to do purchases and talk to other fellow customers to follow suit.
• provision of harmful products - it is almost inevitable to find a customer complain about the quality of a certain product either due to its inefficiency or safety impacts it has to the consumer and environment. A product that possess health risks to the consumer and environment is unfit to stay in the current markets as it breaches the laws on product safety. Thus, all products that are produced have to meet some specific standards before being distributed for sale to potential buyers. Recently, Canada passed new product safety legislation to safeguard the health of their consumers and preserve the environment.
• offering poor services to disadvantaged customers - marketing critics, in Canada , have come to the realization that the urban poor have to acquire goods and services from inferior stores which charge higher prices for them. A study was done in Montreal, Canada on consumer access to fruits and vegetables and results clearly showed that people who owned cars had good access to them but those people who could literally walk from their homes to the stores had poor access to the commodities. It is clear that better marketing systems are required to ensure that all sorts of customer are catered for regardless of their criteria. 

Non-profit organizations such as Greenpeace in Canada have shed a light on these harmful products making more marketers aware about them and prompting the need for sustainability. This organization applauds companies such as; Sony Ericsson, Nokia and Samsung which currently make toxin-free mobile phones and Philips which produces the only PVC-Free television sets. It is shrewd to acknowledge that as times go by, there will be certain advancements that enhance customer satisfaction and environmental protection.

It is pertinent that the set rules in marketing to be followed so as to assure maximization on the returns of any enterprise or business organization that offers products to potential buyers. This goes hand-in-hand with developing trust and relationships with customers to enhance outcome efficiency.

Step-by-step explanation

On referencing, the main focus should be on articles that focus on sustainable marketing, marketing ethics, and effects of consumer products to the environment.
An in-depth analysis of the original article along with a contrasted view of writer YTech's article titled: "Is Corporate Social Responsibility (CSR) Dead? No it Isn't. An example of an article is : "Sustainable Marketing is (Not) about Ethical, Responsible Marketing for People and the Planet" by YTech.