question archive Explain the marketing management orientation/philosophy
Explain the marketing management orientation/philosophy
Subject:MarketingPrice: Bought3
Explain the marketing management orientation/philosophy.
Explain the effective market segmentation criteria
TESLA say they spend nothing on marketing or branding but then how they are becoming the market leader in their business by out posting others in the car category
A market leader has the largest market share in the relevant product market. To remain dominant, it looks to expand total demand and protect and perhaps increase its current share.
A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack and specific attack strategies.
Like products, markets evolve through stages: emergence, growth, maturity, and decline.
