a. What are the different strategic intent / mind set considerations that MNEs can have in internationalizing. What’s your Kickstarter project company’s mindset? Hint * Exploit vs competence creating

b. What are the generic internationalization strategies for MNEs? Explain and give examples for each of the strategies from the book’s opening or closing cases

Answer:

a.

Proactive strategic mindset: The organization believes that the internationalization decision would bring the firm more sales as well as more clients. The business also believes that if it goes global and reaches a new market it can gain first mover advantage.

Reactive strategic mindset: The business is motivated by the success of the existing businesses and on the global market aims to achieve the same. It's obviously a pass by the follower. The corporation is also drawn by the incentives and subsidies provided by the government to firms competing on the global market. Therefore they take the decision to go regional.

b.

Multidomestic strategy : In it corporations try to customize their product as per the need and wants of the customers in that particular region. Like for example, Customization of channels by MTV in various countries as per the region and taste of the customers. This strategy helps to achieve competitive advantage in that particular country or region while increases the responsiveness towards the local requirements.

Global strategy : This is the complete opposite of the multidomestic strategy wherein company try to sell the similar products or services to the customers worldwide instead of focusing upon customization as it helps to achieve the economy of scale. Like for example, global brands like sephora, P&G provides the similar product to all its customers as it helps to create a positive brand image in the market.

Transnational strategy : It try to find the middle ground for both the multidomestic and global strategy where some of the changes are done to the product or service so that it can adjust to local taste. Like for example, McDonald's sell the wine in their outlets in France as it is an essential element of the french diet.