question archive The following data represents number of customers arriving at Quick Lube for an oil change between 8 and 11 AM over the past 6 days

The following data represents number of customers arriving at Quick Lube for an oil change between 8 and 11 AM over the past 6 days

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The following data represents number of customers arriving at Quick Lube for an oil change between 8 and 11 AM over the past 6 days. Day 1 2 3 4 5 6 Customers 12 9 11 12 10 13 a) Using the Naïve Method, how many customers would you forecast for Day 7? b) Using 3 day Moving Average, how many customers would you forecast for Day 7? c) Using Exponential Smoothing with alpha = .3, how many customers would you forecast for Day 7? (hint: use Actual Value for period 1 as period 2 forecast) d) If the actual # of customers for period 7 was 12, compute the MAD statistic for each method (parts a, b and c) using periods 4, 5, 6 and 7 as data points. e) Which method produces the best forecasts for Quick Lube? Why?

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a) Using the Naïve Method, how many customers would you forecast for Day 7? 

  • 13

b) Using 3-day Moving Average, how many customers would you forecast for Day 7? 

  • 11.67

c) Using Exponential Smoothing with alpha = .3, how many customers would you forecast for Day 7? (hint: use Actual Value for period 1 as period 2 forecast) 

  • 11.56

d) If the actual # of customers for period 7 was 12, compute the MAD statistic for each method (parts a, b, and c) using periods 4, 5, 6, and 7 as data points. e) Which method produces the best forecasts for Quick Lube? Why?

 

  • The 3-day Moving Average Method produces the best forecasts for Quick Lube as it has the lowest MAD of 1.08 among the other forecasting methods. Having the lowest MAD indicates a way more accurate forecast as the data forecasted are dispersed close to the mean with minimum deviation. 

Step-by-step explanation

a) Using the Naïve Method, how many customers would you forecast for Day 7? 

  • The forecast using the Naïve Method is simply the number of customers in the previous day.

E.g. Forecast on day 2 is equal to the number of customers in day 1.

Day Customers Forecast
1 12  
2 9 12
3 11 9
4 12 11
5 10 12
6 13 10
7   13

 

b) Using 3-day Moving Average, how many customers would you forecast for Day 7? 

  • To compute the forecast using a? 3-day moving? average, we just need to get the average of the number of customers for the past three days.
Day Customers Forecast
1 12  
2 9  
3 11  
4 12

= (12 + 9 + 11) / 3

= 10.67

5 10

= (9 + 11 + 12) / 3

= 10.67

6 13

= (11 + 12 + 10) / 3

= 11

7  

= (12 + 10 + 13) / 3

= 11.67

 

c) Using Exponential Smoothing with alpha = .3, how many customers would you forecast for Day 7? (hint: use Actual Value for period 1 as period 2 forecast) 

  • To compute the forecast using exponential smoothing, we need to use the formula:

Forecast = Forecast for the previous day + α (Number of customers in the previous day - Forecast for the previous day)

Forecast = Forecast for the previous day + 0.3 (Number of customers in the previous day - Forecast for the previous day)

  • The forecast on day 2 is equal to the number of customers on day 1.
Day Customers Forecast
1 12  
2 9 12
3 11

= 12 + 0.3 (9 - 12)

= 11.1

4 12

= 11.1 + 0.3 (11 - 11.1)

= 11.07

5 10

= 11.07 + 0.3 (12 - 11.07)

= 11.349

6 13

= 11.349 + 0.3 (10 - 11.349)

= 10.9443

7  

= 10.9443 + 0.3 (13 - 10.9443)

= 11.56101

= 11.56

 

d) If the actual # of customers for period 7 was 12, compute the MAD statistic for each method (parts a, b and c) using periods 4, 5, 6 and 7 as data points. e) Which method produces the best forecasts for Quick Lube? Why?

  • To compute the MAD, we first need to compute the absolute error of each month. ?Compute for absolute error using the formula:

Absolute error = | Number of customers - Forecast |

  • If the absolute errors were computed, compute the MAD of the forecasting method using the formula:

MAD =   Σ of all absolute errors  

                     Number of days 

Naïve Method
Day Customers Forecast Absolute error
4 12 11

= |12 - 11|

= 1

5 10 12

= |10 - 12|

= 2

6 13 10

= |13 - 10|

= 3

7 12 13

= |12 - 13|

= 1

MAD (Naive Method) =   Σ of all absolute errors  

                             Number of days

MAD (Naive Method)  =   1 + 2 + 3 + 1  

                                                               4

MAD (Naive Method) = 1.75

 

3-day Moving Average
Day Customers Forecast Absolute error
4 12 10.667

= |12 - 10.667|

= 1.333

5 10 10.667

= |10 - 10.667|

= 0.667

6 13 11

= |13 - 11|

= 2

7 12 11.667

= |12 - 11.667|

= 0.333

MAD (3-day Moving Average) =   Σ of all absolute errors  

                                           Number of days

MAD (3-day Moving Average)  =   1.333 + 0.667 + 2 + 0.333  

                                                                                        4

MAD (3-day Moving Average) = 1.08

 

Exponential Smoothing with alpha = 0.3
Day Customers Forecast Absolute error
4 12 11.07

= |12 - 11.07|

= 0.93

5 10 11.349

= |10 - 11.349|

= 1.349

6 13 10.9443

= |13 - 10.944|

= 2.056

7 12 11.56101

= |12 - 11.561|

= 0.439

MAD (Exponential Smoothing) =   Σ of all absolute errors  

                                             Number of days

MAD (Exponential Smoothing)  =   0.93 + 1.349 + 2.056 + 0.439  

                                                                                            4

MAD (Exponential Smoothing) = 1.193

 

The 3-day Moving Average Method produces the best forecasts for Quick Lube as it has the lowest MAD among of 1.08 the other forecasting methods. Having the lowest MAD indicates a way more accurate forecast as the data forecasted are dispersed close to the mean with minimum deviation.